Package: LiftTest
Title: A Bootstrap Proportion Test for Brand Lift Testing
Version: 0.2.0
Authors@R: 
    person(given="Wanjun", family="Liu", email="waliu@linkedin.com", role = c("aut", "cre"))
Description: A bootstrap proportion test for Brand Lift Testing to quantify the effectiveness of online advertising. Methods of the bootstrap proportion test are presented in
    Liu, Yu, Mao, Wu, Dyer (2023) <doi:10.1145/3583780.3615021>.
License: GPL (>= 3)
Encoding: UTF-8
RoxygenNote: 7.2.3
NeedsCompilation: no
Packaged: 2024-01-09 15:10:50 UTC; wanjun
Author: Wanjun Liu [aut, cre]
Maintainer: Wanjun Liu <waliu@linkedin.com>
Suggests: testthat (>= 3.0.0)
Config/testthat/edition: 3
Repository: CRAN
Date/Publication: 2024-01-10 14:13:04 UTC
Built: R 4.6.0; ; 2026-04-25 20:02:11 UTC; unix
