% Generated by roxygen2: do not edit by hand
% Please edit documentation in R/data.R
\docType{data}
\name{new_energy_vehicle}
\alias{new_energy_vehicle}
\title{New Energy Vehicle (NEV) Purchase Intention Survey Data}
\format{
A data frame with 520 rows and multiple variables:
\describe{
  \item{household_ice_owned}{Whether the household has purchased an internal-combustion (fuel) vehicle (single choice).}
  \item{household_nev_owned}{Whether the household has purchased a new energy vehicle (single choice).}

  \item{policy_subsidy_intention}{Effect of subsidy policies (e.g., toll exemptions, lower purchase price, low-interest loans) on NEV purchase intention (Likert 5-point).}
  \item{policy_license_intention}{Effect of license-plate policies (e.g., free registration, road-restriction privileges) on NEV purchase intention (Likert 5-point).}
  \item{environmental_intention}{Effect of environmental concerns on NEV purchase intention (Likert 5-point).}
  \item{infrastructure_intention}{Effect of charging infrastructure convenience on NEV purchase intention (Likert 5-point).}

  \item{driving_experience_factor}{Effect of driving experience (product factor) on NEV purchase intention (Likert 5-point).}
  \item{battery_performance_factor}{Effect of battery performance (range, lifespan, capacity, charging efficiency) on NEV purchase intention (Likert 5-point).}
  \item{safety_factor}{Effect of safety and technology maturity/reliability on NEV purchase intention (Likert 5-point).}

  \item{depreciation_cost_factor}{Effect of depreciation/durability concerns (economic factor) on NEV purchase intention (Likert 5-point).}
  \item{purchase_cost_factor}{Effect of purchase price (economic factor) on NEV purchase intention (Likert 5-point).}
  \item{charging_cost_factor}{Effect of charging cost (economic factor) on NEV purchase intention (Likert 5-point).}
  \item{maintenance_cost_factor}{Effect of maintenance/repair cost (economic factor) on NEV purchase intention (Likert 5-point).}

  \item{service_factor}{Effect of firm service (pre-sales and after-sales) on NEV purchase intention (Likert 5-point).}
  \item{brand_factor}{Effect of brand (firm factor) on NEV purchase intention (Likert 5-point).}
  \item{technology_advantage_factor}{Effect of perceived technological advantages (firm factor) on NEV purchase intention (Likert 5-point).}

  \item{purchase_intent}{Stated intention to purchase an NEV (Likert 5-point).}
  \item{recommend_intent}{Willingness to recommend NEVs to others (Likert 5-point).}
  \item{repurchase_intent}{Willingness to prioritize buying an NEV next time (Likert 5-point).}

  \item{gender}{Gender (single choice).}
  \item{age}{Age group (single choice).}
  \item{education}{Education level (single choice).}
  \item{occupation}{Occupation (single choice).}
  \item{hukou}{Household registration type (rural/urban; single choice).}
  \item{household_income}{Average monthly household income (categorical; single choice).}
}
}
\source{
Consumer survey dataset on NEV purchase intention and influencing factors.
}
\usage{
new_energy_vehicle
}
\description{
A questionnaire survey on consumers' purchase intention toward new energy vehicles (NEVs)
and its influencing factors. The dataset includes (i) household vehicle purchase history,
(ii) attitudes toward policy/product/economic/firm factors measured on a 5-point Likert scale,
and (iii) demographic information.
}
\details{
The Likert scale options are:
A = Strongly disagree, B = Disagree, C = Neutral, D = Agree, E = Strongly agree.
}
\keyword{datasets}
