{
  "hash": {
    "algo": "sha256",
    "value": "a58a3eff1b5e66dc4d95c3a87ae68cf71fa8cb8c7982cbe4616e0980a2e406bb"
  },
  "version": "0.3.0",
  "meta": {
    "title": "Tourism Services Experience Demo",
    "version": "0.3.0",
    "description": "Simulated demo questionnaire inspired by tourism-services research on digital marketing, service quality, sustainability, satisfaction, and behavioural intention.",
    "authors": "Mohammed Ali Sharafuddin",
    "languages": "en",
    "validated": true,
    "created_at": "2026-05-13T18:16:19Z"
  },
  "items": [
    {
      "id": "visit_type",
      "label": "Visitor type",
      "type": "single_choice",
      "required": true,
      "choice_set": "visit_type",
      "reverse": false
    },
    {
      "id": "dm_1",
      "label": "Digital content helped me discover tourism services.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "digital_marketing",
      "reverse": false
    },
    {
      "id": "dm_2",
      "label": "Social media information was useful for planning my visit.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "digital_marketing",
      "reverse": false
    },
    {
      "id": "dm_3",
      "label": "Online promotions improved my interest in the destination.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "digital_marketing",
      "reverse": false
    },
    {
      "id": "sq_1",
      "label": "Tourism staff provided reliable service.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "service_quality",
      "reverse": false
    },
    {
      "id": "sq_2",
      "label": "The service environment was easy to navigate.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "service_quality",
      "reverse": false
    },
    {
      "id": "sq_3",
      "label": "The tourism service met my expectations.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "service_quality",
      "reverse": false
    },
    {
      "id": "sus_1",
      "label": "The tourism provider communicated sustainability practices clearly.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "sustainability",
      "reverse": false
    },
    {
      "id": "sus_2",
      "label": "The visit encouraged responsible tourism behaviour.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "sustainability",
      "reverse": false
    },
    {
      "id": "sat_1",
      "label": "Overall, I was satisfied with the tourism experience.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "satisfaction",
      "reverse": false
    },
    {
      "id": "sat_2",
      "label": "The experience was worth the time and cost.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "satisfaction",
      "reverse": false
    },
    {
      "id": "bi_1",
      "label": "I would recommend this tourism service to others.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "behavioural_intention",
      "reverse": false
    },
    {
      "id": "bi_2",
      "label": "I intend to use similar tourism services again.",
      "type": "likert",
      "required": true,
      "choice_set": "agree5",
      "scale_id": "behavioural_intention",
      "reverse": false
    },
    {
      "id": "attention",
      "label": "For quality control, please select Agree.",
      "type": "single_choice",
      "required": true,
      "choice_set": "agree5",
      "reverse": false
    },
    {
      "id": "comments",
      "label": "Optional comments about the tourism experience.",
      "type": "textarea",
      "required": false,
      "reverse": false
    }
  ],
  "choices": [
    {
      "id": "agree5",
      "values": [1, 2, 3, 4, 5],
      "labels": ["Strongly disagree", "Disagree", "Neither agree nor disagree", "Agree", "Strongly agree"],
      "allow_other": false,
      "randomise": false
    },
    {
      "id": "visit_type",
      "values": ["first_time", "repeat"],
      "labels": ["First-time visitor", "Repeat visitor"],
      "allow_other": false,
      "randomise": false
    },
    {
      "id": "yes_no",
      "values": ["yes", "no"],
      "labels": ["Yes", "No"],
      "allow_other": false,
      "randomise": false
    }
  ],
  "scales": [
    {
      "id": "digital_marketing",
      "label": "Digital marketing effectiveness",
      "items": ["dm_1", "dm_2", "dm_3"],
      "method": "mean",
      "min_valid": null
    },
    {
      "id": "service_quality",
      "label": "Service quality",
      "items": ["sq_1", "sq_2", "sq_3"],
      "method": "mean",
      "min_valid": null
    },
    {
      "id": "sustainability",
      "label": "Sustainability perception",
      "items": ["sus_1", "sus_2"],
      "method": "mean",
      "min_valid": null
    },
    {
      "id": "satisfaction",
      "label": "Tourist satisfaction",
      "items": ["sat_1", "sat_2"],
      "method": "mean",
      "min_valid": null
    },
    {
      "id": "behavioural_intention",
      "label": "Behavioural intention",
      "items": ["bi_1", "bi_2"],
      "method": "mean",
      "min_valid": null
    }
  ],
  "branching": [],
  "checks": [
    {
      "id": "attention_agree",
      "item_id": "attention",
      "type": "attention",
      "pass_values": 4,
      "fail_action": "flag",
      "label": null,
      "notes": null
    }
  ],
  "analysis_plan": [
    {
      "id": "rq_dm_sat",
      "research_question": "Is perceived digital marketing effectiveness associated with tourist satisfaction?",
      "variables": ["digital_marketing", "satisfaction"],
      "test": "correlation_pearson",
      "alpha": 0.05,
      "interpretation": "Use the direction and size of the correlation to describe the relationship.",
      "citations": []
    },
    {
      "id": "rq_predict_sat",
      "research_question": "Do digital marketing, service quality, and sustainability perceptions predict satisfaction?",
      "variables": ["digital_marketing", "service_quality", "sustainability", "satisfaction"],
      "test": "regression_linear",
      "alpha": 0.05,
      "interpretation": "Compare the regression coefficients to identify the strongest predictor.",
      "citations": []
    },
    {
      "id": "rq_visit_bi",
      "research_question": "Do first-time and repeat visitors differ in behavioural intention?",
      "variables": ["visit_type", "behavioural_intention"],
      "test": "mann_whitney",
      "alpha": 0.05,
      "interpretation": "Report whether behavioural intention differs by visitor type.",
      "citations": []
    }
  ],
  "render": {
    "mode": "standard",
    "theme": "#1f6f78",
    "submit_label": "Submit response",
    "welcome": {
      "title": "Tourism Services Experience Survey",
      "intro_text": "This simulated demo instrument is inspired by published tourism-services research on digital marketing, experience, satisfaction, and behavioural intentions.",
      "consent_text": "I understand that this is demo data for package examples.",
      "consent_required": true,
      "start_label": "Start survey"
    },
    "thankyou": {
      "message": "Thank you for completing the demo survey.",
      "redirect_url": "",
      "show_download": true
    },
    "header": {
      "institution": "surveyframe demo",
      "logo_base64": "",
      "show_progress": true
    }
  }
}
